ABSTRACT
THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE
This study aimed to determine the impact of customer needs assessment on business performance by focusing on three main objectives: evaluating how customer needs assessments influence strategic business decisions, examining the relationship between understanding customer needs and operational efficiency, and assessing the effect of accurately identifying customer needs on overall financial performance. A survey research design was employed, justifying its appropriateness due to its ability to gather data from a broad sample, ensuring comprehensive insights into the perceptions and experiences of the target population. Using Taro Yamane's formula for sample size determination, a sample of 385 respondents was derived from a population of employees in the consumer electronics sector of a major global company headquartered in Lagos. The reliability coefficient score of the survey instrument was 0.89, indicating high reliability. Findings revealed that thorough customer needs assessment significantly enhances strategic alignment, improves operational processes, and boosts financial outcomes. It was recommended that businesses invest in robust customer needs assessment frameworks to drive performance, ensuring sustained competitive advantage and customer satisfaction.
Abstract
The media has been machinery for influencing consumers’ choice of product in a competitive market by inf...
ABSTRACT Shopping malls are fundamentally large complex buildings occupied by considerable numbers of the general public and shop staff. These buil...
ABSTRACT
THE ROLE OF COST TRANSPARENCY IN BUSINESS OPERATIONS
This research investigates the role of cost transparency in busin...
EXCERPT FROM THE STUDY
Advertising gives a beautiful picture of a particular product so as to gain more and more consume...
ABSTRACT
The main aim of this study dwells on the effect of computerization of library on students&rsqu...
Abstract
Cervical cancer is the second most common and second most deadly cancer in Et...
ABSTRACT
This study investigated locus of control, job status and gender as predictors of perceived job insecurity amon...
ABSTRACT
Sub-Saharan Africa has one of the highest levels of teenage pregnancies in the world. In spite...
Abstract: THE ROLE OF FUND ACCOUNTANTS IN PERFORMANCE MEASUREMENT
The primary objectives of this study are to: (1) analyze the role of fu...
ABSTRACT
Solanum incanum Linn. and Solanum melongena Linn (Solanaceae) are both shrubs or trees found in the sub-Saharan Africa and the M...